In Chamblee, a community emerges
Monday, March 28th, 2005> Area works to go from pass-through to settle-down city
> By KAREN HILL
The Atlanta Journal-Constitution
> Published on: 03/24/05
Chamblee has always been filled with the sounds of people going somewhere else.
It’s been that way in this northwest DeKalb County city of 9,522 people, tucked just inside Atlanta’s Perimeter, for almost a century, beginning with the doughboys whose training marches through nearby Camp Gordon are part of the soundtrack of World War I.
They were followed by Navy and Marine pilots who trained here before flying off to the far corners of World War II; the blue-collar workers who traveled Chamblee’s main drag, Peachtree Industrial Boulevard, to the sprawling General Motors auto plant in neighboring Doraville; and the commuters from tonier suburbs driving through — or parking and taking a train at the Chamblee MARTA station — on their way to downtown Atlanta skyscrapers.
But these days, hammers are adding staccato accents to the steady rumble of cars and trains and planes in Chamblee, as a growing number of fed-up commuters and empty-nesters are calling the formerly pass-through city home.
Several townhome developments, with the brick and wrought-iron look of old money in an old city, are sprouting up in Chamblee, whose core is tucked just east of Peachtree Industrial, the beaten path of car dealerships, fading strip malls and fast food franchises that make up Chamblee’s better-known face.
Now the city is trying to present a different look. The turnaround began in 2001, when Chamblee received a $1.9 million grant to begin developing its “Mid-City District,” where the townhomes are being built.
Rachel Pero is one of the newer residents willing to gamble on Chamblee’s future.
“We feel like this may be the next Virginia-Highland. It’s nice and safe and clean,” said Pero, sitting recently with a friend in a new Italian restaurant that anchors one of the new townhome developments. Pero and her husband, Peter, grew up in north Atlanta but moved to Chamblee, where they own the Antique Factory, one of the dozens of antiques shops in town.
The townhomes under construction up and down Peachtree Road in Chamblee mean more neighbors, more community — and more business, Pero noted.
“We sell a lot of mid-century, ’50s stuff, and the lofts going in have the look of a lot of what we sell and buy. You can buy a loft and furnish it all in one day, all on the same road,” Pero said.
The influx of higher-end residential development is noteworthy in Chamblee. The city’s inexpensive housing and access to public transportation drew large numbers of immigrants in the 1990s. Chamblee’s foreign-born population increased to 64 percent in 2000 from 33 percent in 1990. During the same period, its white population fell from 54 percent to 45 percent.
That mix of old and new is part of the city’s emerging identity. Kara Paden, a co-owner of Slice Pizzeria, grew up in Chamblee. She said she was struck by the buzz of energy in town when she and partner Mario Gonzales were considering where to put their business. It opened in February, on the ground floor of Heritage Lofts.
“”They’re cleaning up, they’re getting grants, they’re making a new Chamblee and drawing people,” Paden said of city officials. “We’re just trying to get in on the ground floor before it gets huge.”
The city got seed money from the Atlanta Regional Commission through its Livable Centers Initiative. That initiative gives cities money to plan and build more pedestrian-friendly communities that encourage people to walk. The goal is to reduce air pollution and traffic congestion.
In Chamblee, ARC money translated into a chance to transform about 250 acres of forlorn industrial sites, many of them padlocked, into a small enclave of shops and restaurants, ringed with townhomes. So far, the plan has attracted five residential developments that have either built or plan to build 438 townhomes or apartments.
A planned commercial development on the site of a closed BellSouth office building will be anchored by a Wal-Mart SuperCenter, albeit one more discreetly cloaked than usual, with three-quarters of the parking underground and smaller retail shops rimming the development’s perimeter.
Chamblee’s approach has differed from the “not in our back yard” reaction that has sometimes greeted Wal-Mart elsewhere in metro Atlanta. City Manager Kathy Brannon said the retailing giant’s move to Chamblee has been relatively trouble-free.
That’s because no annexation or rezoning was necessary, she said, and the building guidelines for the Mid-City District already were in place.
Brothers Eric and Neil Johnson are building 25 townhomes near the Wal-Mart site, on land that had been a MARTA parking lot. Five have been sold and seven more are under contract to empty-nesters and young couples paying $320,000 for three-story homes, including two-car garages, Eric Johnson said.
Eric Johnson said he was impressed that Chamblee was planning its growth, unlike other areas where “there’s no control; it’s just rampant.”
When the brothers finish building the townhomes, they plan to begin work on a mixed-use retail development nearby.
“To build a town center, a community . . . there’s nothing like it,” Eric Johnson said.